THE GROUP GROWTH PLAYBOOK: 45 GROUP POST TEMPLATES

How to use: replace every [placeholder] with your details. Words in {curly|brackets} are spintax: paste the template into PilotPoster and each group gets a different combination. Mix them with the 3:1 rhythm from Chapter 4: three value posts for every offer.


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LOCAL SERVICES (PLUMBING, CLEANING, LAWN, HVAC, TRADES)
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1. Educational tip
{Quick tip|Small tip|Friendly tip} for [Town] homeowners: [one specific maintenance tip]. It takes [time] and {saves you|can save you} a [costly problem] later. Happy to answer questions below.

2. Engagement question
{What's|What is} the one {home job|repair|chore} you keep putting off? {Mine used to be|For a lot of people it's} [example]. Tell me yours and I'll share the {fastest|easiest} way to tackle it.

3. Story
{Yesterday|This week} a customer in [Neighborhood] called about [problem]. {Turned out|It turned out} the real cause was [cause]. If you've noticed [symptom], {check|look at} [thing] first.

4. Testimonial
{This message from a customer made my week|Loved getting this note from a customer}: "[short quote]". Thank you [first name], and thank you [Town] for {the support|trusting a local business}.

5. Seasonal
Before [season or weather event] hits [Town], {do these three things|here's a quick checklist}: 1) [task] 2) [task] 3) [task]. {Save this post|Bookmark this} for later.

6. Hot take
{Unpopular opinion|Honest opinion}: the cheapest quote {usually|often} costs you more. Here's what to ask any [trade] before you hire them: [question 1], [question 2], [question 3].

7. Motivational
{Six months ago|Last month} this [room or yard] looked like [before]. {Look at it now|Here's the after}. {Proud of my team|Love this job} and grateful to the [Town] family who trusted us.

8. Soft sell
{I have|We have} {two|a couple of} openings next week for [service] in [area]. If [problem] has been on your list, {send me a message|comment below} and I'll {get you booked|send details}.

9. Direct offer
{This month only|Through [date]}: [offer] with every [service] booked in [Town]. Mention [Group name] when you message me. {Details in the comments|Link in the first comment}.


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REAL ESTATE AGENTS
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10. Educational tip
{Quick market check|Market update} for [Neighborhood]: homes under [price] are {selling in|going under contract in} about [X] days this month. {Thinking of listing|Planning a move} in [season]? Now is the time to plan.

11. Engagement question
If you could {change|add} one thing about your current home, what would it be? {More space|A bigger yard|A shorter commute}? I'm curious what [Town] buyers want most right now.

12. Story
{Last weekend|This week} I helped a family who had {almost given up|nearly stopped looking} in [Town]. {Here's what changed|What made the difference}: [short story]. Never too late to find the right place.

13. Testimonial
{So happy for|Congratulations to} [first names] on their new home in [Neighborhood]! In their words: "[short quote]". {Welcome to the neighborhood|Enjoy every minute}.

14. Seasonal
{Spring|Fall|New year} buyers in [Town]: {3 things to do now|start here} so you're ready when the right home lists: [task], [task], [task].

15. Hot take
{Hot take|Honest take}: the {best|right} time to buy in [Town] is when your {budget|life} is ready, not when the headlines say so. {Here's why|Here's how I'd think about it}: [reason].

16. Motivational
{First-time buyers|New homeowners}, you've got this. A year ago [client type] {thought|was sure} owning in [Town] was out of reach. Today they're [result].

17. Soft sell
{I have|There's} a {few|couple of} {private showings|listing consultations} open this week in [area]. If you're curious what your home is worth, {message me|comment 'value'} and I'll send a free estimate.

18. Direct offer
{OPEN HOUSE|Open house this weekend}: [Address], [Day] [Time]. [Beds]bd/[Baths]ba in [Neighborhood], [Price]. {Photos and details in the comments|Full details in the first comment}.


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COACHES AND CONSULTANTS
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19. Educational tip
{Quick tip|One tip} for [audience]: [one actionable tip]. {Try it this week|Give it 5 days} and {let me know|tell me} how it goes.

20. Engagement question
{What's|What is} the {biggest|hardest} thing about [topic] for you right now? {I read every reply|Reply below} and I'll {answer|share ideas for} the most common ones in my next post.

21. Story
{A client|Someone I work with} {came to me|reached out} [time ago] feeling [struggle]. {We changed one thing|The turning point was}: [change]. {Today|Now} they [result].

22. Testimonial
{Loved|Can't stop smiling at} this message from a client: "[short quote]". This is {exactly why|why} I do what I do.

23. Seasonal
{End of year|New quarter|Summer} is {coming|almost here}. {Three questions|A quick check-in} for [audience]: [question], [question], [question].

24. Hot take
{Unpopular opinion|Hot take}: [common belief about your field] is {holding people back|overrated}. {Here's what works better|What I recommend instead}: [alternative].

25. Motivational
{Reminder|A note for anyone who needs it}: progress in [topic] is {rarely a straight line|not always visible}. [Short encouraging point]. Keep going.

26. Soft sell
I'm opening {two|a few} spots in [program or service] for [month]. If [pain point] sounds familiar, {send me a message|comment 'info'} and let's {chat|see if it's a fit}.

27. Direct offer
{Free|Complimentary} [session length] [session type] for {members of [Group name]|this group} through [date]. {Link in the comments|Details in the first comment}.


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RESTAURANTS AND CAFES
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28. Educational tip
{Kitchen tip|Chef's tip} from our team: [cooking or food tip]. {Works every time|Try it at home this weekend}. What should we share next?

29. Engagement question
{Settle a debate|Help us decide}: [option A] or [option B]? {The winner|Most votes} {goes on the menu|becomes next week's special}.

30. Story
{Every morning|Most days} at [time], [team member] {starts|begins} the [dish] from scratch. {It takes|That's} [time] of [detail]. {That's why|Which is why} it {sells out|goes fast}.

31. Testimonial
{This review made our day|Thank you for this}: "[short quote]". {See you soon|Thanks for supporting a local spot}, [first name]!

32. Seasonal
{Fall|Summer|Holiday} menu is {here|back}! {New this season|Just added}: [dish], [dish], and [drink]. {Who's coming in this week|Tag who you'd bring}?

33. Hot take
{Hot take|Controversial opinion}: [food opinion]. {Agree or disagree|Fight us in the comments} (politely).

34. Motivational
{Five years ago|When we opened}, we {were|had} [humble start]. {Today|Now} [milestone]. Thank you, [Town], for every {meal|visit}.

35. Soft sell
Today's special: [dish], made with [local ingredient]. We have about [number] portions, so {come early|don't wait too long}. {Who's joining us for lunch|Lunch plans sorted}?

36. Direct offer
{This week only|Through [day]}: [offer] {when you mention|for members of} [Group name]. [Address], open [hours].


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ONLINE SELLERS AND MAKERS
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37. Educational tip
{Care tip|How to make it last}: [product care tip]. {Most people don't know this|Small step, big difference}, and it keeps your [product] looking new for years.

38. Engagement question
{Help me choose|Quick vote}: {next batch|the next design} in [option A] or [option B]? {Comment your pick|Most votes wins}.

39. Story
{Every|Each} [product] {starts|begins} as [raw material]. {Here's|This is} what happens in between: [short process story].

40. Testimonial
{Customer photo|Look what arrived}! [first name] {sent this|shared this} with a note: "[short quote]". {Thank you|Made my day}.

41. Seasonal
{Gift season|Holiday orders|Back to school} is {coming|close}! {Order by|Last day for delivery before [date] is} [date]. {Plan ahead|Get yours early}.

42. Hot take
{Unpopular opinion|Hot take}: [opinion about quality, handmade, or your niche]. {Here's why|What do you think}?

43. Motivational
{A year ago|When I started}, I {sold|made} [humble start] from my [kitchen or garage]. {Today|This month} [milestone]. Thank you for {every order|the support}.

44. Soft sell
Made a small batch of [product] this week in [colors or variants]. {Only [number] left|Limited stock}. Comment 'info' and I'll send {details|photos and prices}.

45. Direct offer
{For [Group name] members|Group exclusive}: [discount] off with code [CODE] until [date]. {Link in the comments|Shop link in the first comment}.
