Facebook character counter
A Facebook character counter shows how long your post is and where Facebook will cut it off with “See more”. Count characters, words, and lines, and preview exactly where your post or ad text will get truncated in the feed.
Characters
174
Words
33
Lines
1
Past this, ad text gets a "See more" cut in feed placements.
Feed preview
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How many characters before Facebook truncates a post?
Roughly 477 characters in the main feed before a "See more" link appears, and about 125 characters for ad primary text before it gets a similar cut. Both limits vary slightly by placement and device.
How to use the Facebook character counter
Paste, read the numbers, trim if you need to, and post with confidence.
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Paste or type your post
Drop in the exact text you plan to post, including emojis and line breaks, since both affect where the cut lands.
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Read the three counts
Characters, Words and Lines update as you type. Line breaks matter: a post with many short lines can be cut sooner than one solid paragraph.
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Check the two limit bars
The feed bar shows how close you are to the “See more” cut in group and profile feeds. The ad bar shows the shorter limit for ad primary text.
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Look at the feed preview
The preview shows what readers see before tapping “See more”. If your offer or question is hidden, move it up or trim the opening.
What the results mean
If you are under the feed limit, your whole post shows in the group feed. If you are over it, only the opening is visible until someone taps “See more”. That is fine for a story or a detailed listing, as long as the first lines carry the point: who it is for, what you are offering, and what to do next. The ad limit only matters if you are running Facebook ads; organic group posts follow the feed limit.
Tips for group posts that get read
- Put the hook and the offer in the first two lines
- Use short paragraphs, but not a line break after every word
- Keep emojis to a few that add meaning
- Move your link to the first comment to keep the post clean
- End with one clear question or next step
- Check the count again after spinning different versions
Example: a cleaning business post that fits
“Spring deep cleans are open in Plano and Frisco this month. Kitchens, baseboards, inside the fridge, the jobs nobody wants. Two spots left for next week. Comment ‘clean’ and I will send you a quote. Link with our reviews is in the first comment.” Short enough to show in full in the feed, with the offer up front and the link moved out of the post.
In PilotPoster
Keep the link out of the post, automatically
PilotPoster can add your link as the first comment on every group post, moments after it goes live, so your post stays short, readable and inviting while your offer is one tap away in every group. See the auto first comment feature, and why links in the first comment often work better.
Auto first commentLinks in the first comment: why it worksWrite group posts that convert
Next step · Free playbook
Chapter 04: The Content Mix: Posts People Want to Read
Nine post types, a simple value-to-offer rhythm, opening lines that stop the scroll, and copy-ready examples for five industries.
Read the chapter →Related free tools
- Facebook Font Generator Turn plain text into bold, italic, script, and 10+ other Unicode styles for posts and comments.
- Spintax Tester & Generator Paste a spintax template and instantly preview unique variations and total combinations.
- Facebook Post Generator Build a realistic profile or group post mockup with avatar, photo, and reactions. Download as a PNG.
Or browse all free Facebook tools.
Character counter questions
What is the character limit for a Facebook post?
Facebook allows very long posts, but the feed only shows roughly the first 477 characters before collapsing the rest behind a “See more” link. For Facebook ads, primary text is fully visible only up to about 125 characters before it gets cut. Both points vary a little by device and placement.
Why does my post get cut off with “See more”?
Facebook shortens long posts in the feed to keep scrolling quick. Anything past the visible portion, usually the first few lines, is hidden behind a “See more” link that many readers never tap. That is why the opening lines of a group post matter more than everything after them.
Does this counter count emojis correctly?
Yes. It counts the way people see text, so a multi-part emoji such as a family or a flag counts as one character, and accented letters count as one character too. Many simple counters count the hidden code units instead, which makes emoji-heavy posts look longer than they are.
Should I always stay under the truncation limit?
Not always. A strong hook in the first one or two lines matters more than total length. Longer posts can work well in groups if the opening earns the tap on “See more”. For ads and short announcements, staying under the limit avoids the cut entirely and keeps your whole message visible.
Do links count toward the character limit?
Yes, a pasted link counts like any other text and uses up the visible part of your post. Many group marketers move the link into the first comment instead, which keeps the post itself short and readable, and leaves the visible lines for your hook and your offer.
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