Facebook engagement rate calculator

Add up reactions, comments, and shares on a post, divide by your total followers (or by reach for a per-post view), then multiply by 100. Reach-based rates are usually higher since reach only counts people who actually saw the post.

It depends heavily on audience size. Smaller Pages and groups under 10,000 typically see 1 to 3 percent, while accounts over a million followers often see under 0.5 percent simply because the denominator is so much larger.

Yes. Use your group member count as the audience figure. Groups generally see higher engagement rates than Pages of a similar size since members opted in specifically for that community.

Organic Page reach on Facebook is throttled to roughly 2 to 6 percent of your audience per post, which caps how many people can even see it, let alone engage. Posting in groups you have joined, where reach is not throttled the same way, is one of the more effective ways to lift real engagement.