Feature · Auto first comment
Auto first comment: your link goes under every post
An auto first comment is a comment PilotPoster adds to your own Facebook group post moments after it goes live, usually with your link, booking page or discount code. Write it once and it appears under your post in every group, so interested customers are always one tap from buying, booking or calling you.
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Can PilotPoster add a link in the first comment?
Yes. Turn on Auto First Comment in the composer and type the comment, for example your website or booking link. PilotPoster adds it under every group post moments after it goes live. Your post stays clean and inviting, and the link is right there for every customer ready to act. Our first comment guide explains when this works best.
How does an auto first comment bring you more customers?
Your post does the attracting and your first comment does the converting. Write your post once, switch on Auto First Comment and add your link, phone number or offer code. PilotPoster adds it under your post in every group in the campaign, exactly as if you had followed up yourself. No racing between tabs and no forgotten groups. It is one of the simplest ways to turn group reach into real clicks, calls and orders.
Why put the link in the first comment?
Many group marketers find that posts with an outside link in the body get less attention, and some groups ask members to keep links out of the post. A first comment keeps the post focused on the story or the photo, while the link sits one tap away. Your post fits the group, and your offer still gets seen. The guide to links in the first comment shows how to get the most from it.
When to use an auto first comment
Jenna Morris runs Corner Crust Bakery in Dayton. Every Thursday she posts a photo of the weekend menu to her “Dayton neighborhoods” group list, with no link in the post. The first comment says “Preorder for Saturday pickup here” with her order page. Neighbors see a warm photo of cinnamon rolls in their feed, and the people who want some click the comment. She set it up once as a recurring campaign and has not touched it since, and Saturday preorders now fill up before Friday night.
What you control
- Turn the first comment on or off per campaign
- Any text: a link, a phone number or a discount code
- Added moments after each post goes live
- Posted in every group in the campaign
- Works with scheduled and recurring posts
- Results recorded in the campaign log
“PilotPoster makes it easy for me to reach a large number of people easily and effectively from time to time. The pricing is unbelievable.”
Buck Goddard
Marketing Manager, Crown Books
Can it add a link in the first comment automatically?
Yes. Turn on Auto First Comment in the composer and type your link or message. PilotPoster adds it under your post moments after it goes live, in every group in the campaign.
How soon after the post does the first comment appear?
Moments after the post goes live, so your comment is already there when members start reading. It looks exactly like you following up on your own post.
Can I use the first comment for something other than a link?
Yes. Use it for anything you would rather keep out of the post itself: a booking link, a phone number, a discount code, opening hours or a short call to action like “Message me for a quote”. The comment text is entirely up to you.
Does the first comment work with scheduled and recurring posts?
Yes. The first comment is part of the campaign, so it is added every time the post goes out, including every run of a recurring campaign.
Does a link in the first comment get more reach?
Many group marketers find that posts without an outside link in the body get more attention, and many groups prefer links in comments. A first comment gives you a clean post and a link one tap away.
What if a group needs admin approval before posts show?
Your post waits as pending until an admin approves it, and the campaign log flags exactly which groups need approval, so you always know where it stands.
4.5 on the Chrome Web Store
Keep the post clean, keep the link close
PilotPoster adds your link as the first comment on every group post, so every reader is one tap from buying.